Strategic Brand Building

in Building and Construction

2 Day Workshop

Strategic Brand Building

Aryaduta Hotel / Grand Flora Hotel*, Jakarta | August 01 th – 12 th, 2011 | Rp. 3.250.000,-

 

Outline :
Session 1 :  Brand and branding concepts

  • The philosophy of branding: Naming  and Trusting

Session 2 :  How to build successful brands

  • R&D, In line with the 4 Ps’, Planning & Actuating

Session 3 :  Successful local & global brands.

  • Success stories of international & local brands. Why?

Session 4 :  Segmenting & targeting markets.

  • Brand mapping. How to.

Session 5 :  Brand positioning and brand personality

  • Brand perception and giving life to a brand

Session 6 :  Brand communication strategy

  • Advertising, sales promotion, special events

Session 7 :  Stakeholders & customer relationship management.

  • The role of management & agencies. Building customer relations

Session 8  :  Managing brand loyalty.

  • Emphasizing to building trust & quality development

 

Training Objectives:

  • Memahami basic marketing concepts, termasuk product management
  • Memahami concepts brand building
  • Memahami communication strategy
  • Memahami concept strategy memelihara suatu merek produk
  • Pada akhir pelatihan dapat mengkreasi brand baru

 

Metodologi Training:
Kwalitatif & Kwantitatif, Partisipatif & Interaktif; berbasis pada studi kasus.

 

Siapa yang perlu mengikuti:
Direktur Pemasaran, Marketing Manager, Group Product Manager, Product Manager, VP Communication, Advertising Manager, Account Director, Account Manager, Sales & Sales Promotion Manager, Management Trainees

 

Workshop Leader:
Drs. Ludwig Suparmo, M.Si
Berpengalaman sebagai Product Manager Colgate Palmolive, Accout Manager Advertising Agency (Nutrisari, Danapaint, BAT 555, Nivea, Decolgen), Product Manager  Beirsdorf (Nivea & Handy Plast), Group Product Manager Richardson Vicks (Oil of Ulan, Vicks VapoRub, Vicks Cough Drops), Marketing Manager: Trebor Sweets, GM Catbury: Chocolate. Berpengalaman selama 20 tahun sebagai dosen dan trainer di bidang Sales Promotions,  Integrated Marketing Communications dan Public Relations.
Co Trainer:
Drs. Yandhi Mathovani, MBA
Berpengalaman selama 30 tahun sebagai Medical Representative Mead Johnson, Media Manager Lintas Unilever, dosen & trainer di bidang Brand Marketing Planning.

 

Fee :

  • Rp. 2.750.000, –  (Registration 3 person/more; payment before July 25th, 2011)
  • Rp. 2.950.000, –  (Reg before July 18th, 2011; payment before July 25th, 2011)
  • Rp. 3.250.000, –  (Full Fare)

 

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